Shiv Vasisht's Blog

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• October 28, 2011 Purchase Decisions and the 3 Ego States

• October 26, 2011 Differentiating between Products in any given Ego State

• October 26, 2011 Business in India – Learnings from Henkel’s turnaround by Jyothy Laboratories in India

• October 16, 2011 Marketing Terms and the 3 Ego-States – (Part II – Superego Satisfiers)

• October 16, 2011 Marketing Terms and the 3 Ego-States – (Part I – Id Satisfiers)

• October 16, 2011 The 3 Ego States and Consumer Behavior

• October 16, 2011 Explaining the Id, Ego and Superego in everyday life

• October 14, 2011 Market (psycho) analysis: Finding common denominators for mankind

• October 14, 2011 Who am I? Why buy me? (Or, the problem(s) with product/consumer segmentation)

• October 10, 2011 Introduction – Who am I talking to?